The All In Collective is a community for the people actually driving change inside Canadian SMBs — not a newsletter, not a conference, not another LinkedIn group. Peer conversations, operator insights, and honest takes on what's working.
Founding members shape what this becomes.
Join the Waitlist
Founding members shape what this becomes. We're keeping the first cohort small and intentional — apply now to be considered.
No spam. No pressure. We'll be in touch when spots open up.
We'll reach out as spots open up. In the meantime, if you have questions feel free to email us at hello@hiecopartners.ca
The Collective
Most AI content is written for investors, researchers, or people selling something. The All In Collective is for the founder who just took on a COO role, the operator who's been asked to lead an AI rollout with no playbook, and the business owner who needs to know if AI is actually worth it — without the hype.
Candid discussions with founders and operators who are in the same room as you — navigating the same decisions, tools, and trade-offs.
What's actually working — real AI use cases, implementation lessons, and workflow improvements from businesses like yours.
Curated resources, tools, and frameworks filtered for SMB relevance — no enterprise software pitches, no academic abstractions.
Connect with operators and founders across Canadian SMBs who are serious about building, not just talking about it.